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Steta Publishers was a writing and brand language consultancy that ran from 2012 to 2016. We are no longer available for projects. Our founders now work here and here. 

Irish Village: A wee bit of olde Ireland 

27/3/2014

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Irish Village Pub Entrance
The brand story at the entrance to the pub
A pub in Pune wanted its customers to feel they were back on olde Ireland. What better than an Irish folktale that happily ends with unlimited beer? An endless supply of freshly brewed beer served by a leprechaun, no less! 

We brewed the folktale in old English, added some modern appeal, and served it with a jolly pint of humor.

Client: The Irish Pub
Role: Brand story, Copywriting
Duration: October 2012
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