The brand story at the entrance to the pub
A pub in Pune wanted its customers to feel they were back on olde Ireland. What better than an Irish folktale that happily ends with unlimited beer? An endless supply of freshly brewed beer served by a leprechaun, no less!
We brewed the folktale in old English, added some modern appeal, and served it with a jolly pint of humor.
Client: The Irish Pub
Role: Brand story, Copywriting
Duration: October 2012
We brewed the folktale in old English, added some modern appeal, and served it with a jolly pint of humor.
Client: The Irish Pub
Role: Brand story, Copywriting
Duration: October 2012