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Steta Publishers was a writing and brand language consultancy that ran from 2012 to 2016. We are no longer available for projects. Our founders now work here and here. 

Deneebo: Tech talk made simple

22/8/2015

 
Deneebo is a cloud-based platform that connects your business model to data, devices, and people. One of the pioneers of the Internet of Things in India, Deneebo enables any business manage their business better by using data and analytics.

Deneebo needed a website that explained what they did in an easy manner. We had to translate an abstract technological concept into a real-time service and show its advantages. The content on the website was crucial for the company to appear more human and increase subscribers.

First up, we collaborated with the founders to reorganize the website architecture, simplifying it and making it more user-friendly. We brought to light the key benefits Deneebo offers to different client profiles, and we designed content that spoke directly to each of them.

Any information, when told well, becomes a story and that’s what speaks to people. We also did some interesting write-ups about the people who make up Team Deneebo to show that they are indeed human.

Client: Deneebo Pvt Ltd 
Design: Deneebo Pvt Ltd 
Role: Research, Verbal Strategy, Website Content, SEO
Duration: March — May 2015 

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