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Steta Publishers is a writing and brand language consultancy. We do both, creative and technical writing.

Amoda: Words that sell

21/5/2014

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Picture
Pages from the brochure
Picture
Pages from the brochure
A real estate developer wants to invite close friends to a dreamy, luxury villa project in the countryside. Hiccup? The project hasn't been built yet. How to give a warm, personal touch and at the same time get people to invest in the property?

People love to hear a good story, not be sold recycled facts. Words can help people travel to a place they've never been to before. We thought of the brochure as a story that lets people escape, relax, dream, and... invest.

Client: Ideaspice
Role: Verbal strategy, Copywriting 
Duration: September 2012 — November 2012
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