Pages from the brochure
Pages from the brochure
A real estate developer wants to invite close friends to a dreamy, luxury villa project in the countryside. Hiccup? The project hasn't been built yet. How to give a warm, personal touch and at the same time get people to invest in the property?
People love to hear a good story, not be sold recycled facts. Words can help people travel to a place they've never been to before. We thought of the brochure as a story that lets people escape, relax, dream, and... invest.
Client: Ideaspice
Role: Verbal strategy, Copywriting
Duration: September 2012 — November 2012
People love to hear a good story, not be sold recycled facts. Words can help people travel to a place they've never been to before. We thought of the brochure as a story that lets people escape, relax, dream, and... invest.
Client: Ideaspice
Role: Verbal strategy, Copywriting
Duration: September 2012 — November 2012
