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Steta Publishers was a writing and brand language consultancy that ran from 2012 to 2016. We are no longer available for projects. Our founders now work here and here. 

The Baker's Dozen: Bread that speaks

6/6/2014

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Picture
The brand story at the store
Picture
The paper bag
Baker's Dozen requested interesting copy for their paper bags. The copy had to appeal to health-conscious folk, focus on the high quality of bread, and send the message that their bread-making was an art. 

We turned their bread into the brand. Our heart-warming copy turned out so well, it was used as part of environment graphics in the store, and as a digital poster on social networking platforms.

Client: Mimansa Industries
Role: Brand story, Verbal strategy, Copywriting
Duration: November 2012 — January 2013
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