The brand story at the store
The paper bag
Baker's Dozen requested interesting copy for their paper bags. The copy had to appeal to health-conscious folk, focus on the high quality of bread, and send the message that their bread-making was an art.
We turned their bread into the brand. Our heart-warming copy turned out so well, it was used as part of environment graphics in the store, and as a digital poster on social networking platforms.
Client: Mimansa Industries
Role: Brand story, Verbal strategy, Copywriting
Duration: November 2012 — January 2013
We turned their bread into the brand. Our heart-warming copy turned out so well, it was used as part of environment graphics in the store, and as a digital poster on social networking platforms.
Client: Mimansa Industries
Role: Brand story, Verbal strategy, Copywriting
Duration: November 2012 — January 2013