Image courtesy Suryagarh
MRS Hospitality owns and runs a chain of top league boutique hotels across various cities in Rajasthan, India. In a state already saturated with luxury hotels and tourism, this group wanted to stand out from the crowd. Their existing website content had plenty of old-world charm, but needed reorganising and simplifying.
Each of their hotels has a unique USP, and we convey that, rather than the clichés that are used to sell Rajasthan. Their hotels are worlds within themselves, modern yet drawing on the rich local culture. The content lets a guest experience this world, even before setting foot in it. As we’re writing for Suryagarh — their hotel near Jaisalmer — the content is evolving its own personality, which is sophisticated, yet warm. We ensure that the website, menus or letters to guests, are in sync.
Client: MRS Hotels
Design: MRS Hotels
Role: Research, Verbal Strategy and Branding, Website Content, Copywriting, Content Writing
Duration: June 2015 onwards
Each of their hotels has a unique USP, and we convey that, rather than the clichés that are used to sell Rajasthan. Their hotels are worlds within themselves, modern yet drawing on the rich local culture. The content lets a guest experience this world, even before setting foot in it. As we’re writing for Suryagarh — their hotel near Jaisalmer — the content is evolving its own personality, which is sophisticated, yet warm. We ensure that the website, menus or letters to guests, are in sync.
Client: MRS Hotels
Design: MRS Hotels
Role: Research, Verbal Strategy and Branding, Website Content, Copywriting, Content Writing
Duration: June 2015 onwards