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Steta Publishers was a writing and brand language consultancy that ran from 2012 to 2016. We are no longer available for projects. Our founders now work here and here. 

Writing Effective Business E-Mails – Five Best Practices

8/8/2012

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It’s Monday morning and you are checking your mail. You want to quickly grasp what’s in store, prioritize, and get going. You then see this lengthy mail. You think you will come back to it when you have the time. Chances are, you don’t.  You just did not find the time. Not that day. Not the day after.

Remember when you write mails, no one has the time either. Follow these best practices to write effective business mails. 

  • Be concise:  Draft your mail. Review it. Always. Have you stated what you want? Clearly? Remember, in all probability recipients may read just the first and last sentence. If your mail is short, recipients will read your mail. What’s better? They will respond.  
  • Give the Subject line the respect it deserves: Recipients have to sift through hundreds of mails. How do you ensure that recipients find your mail, say a month later? Subject lines are one of the easiest way to track mails. For example, if I were sending my CV to someone in HR. I’d rather say in my Subject line “CV of Urmilla Chandran, Technical Writer” rather than, “My CV”.
  • Highlight main points and set reminders: People want to know what you want from them. Come to the point. It helps if you highlight main points, action items, and expected timelines. It helps further if you set reminders for recipients. 
  • Keep emotions out: Keep emotions for face-to-face meetings.  Emotions do not come out well in mails. Imagine your state of mind if someone states in a mail, “I fail to understand how you could have overlooked such-and-such point. Were you asleep? Have you lost your mind?” As you can see, there’s every chance that issues get blown out of proportion. You don’t want to take that risk. 
  • Prefer a meeting over an exchange of 20 mails: Can you thrash out an issue or clarify your understanding over a subject better in one meeting rather than exchange 20 mails? If yes, just go meet the person or pick up the phone. It will save you and your recipient a lot of energy and bandwidth!    

Urmilla Chandran
The author is co-founder and Director, Content Development at Steta
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    Authors

    Steta's founders, Urmilla Chandran and Armeen Kapadia author this blog. 

    We love letting our thoughts (crazy, stupid or smart) out for some fresh air.


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