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Steta Publishers was a writing and brand language consultancy that ran from 2012 to 2016. We are no longer available for projects. Our founders now work here and here. 

On Writing

30/9/2013

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There are innumerable books out there on writing. They describe how to write, the craft of writing, dos and don’ts and other such useful advice. One of the better books I have recently read is ‘On Writing: A Memoir of the Craft’ by Stephen King.

King has published over fifty novels and written nearly 200 short stories. Most of his works are in the realm of horror, fantasy and suspense. His book on writing is a fabulously entertaining read for anyone interested in writing anything at all. The first, shorter part tells the story of his life, and the second part is about writing. Although he focuses on writing fiction, the advice is still pertinent to any writer. Here are some of the more interesting thoughts from the book.
  • Every writer has a toolbox. It had at least 3 layers, vocabulary, grammar, and structure.
  • The adverb is not your friend. Adverbs end in ‘ly’. She looked at him ‘kindly’. Too many of them can ruin a piece of writing. They are generic, and do not lend character to the description. The description should bring to life the kindness with which she looked at him.
  • The active voice is better than the passive voice. The passive voice shows a weak person trying hard to assert authority. 
  • The best form of dialogue attribution is the simple word ‘said’. Too often we tend to imagine that ‘said’ becomes boring, and instead use ‘screamed’, ‘growled’, ‘whispered’ and other words. ‘Said’ works best most of the time. 
  • Reading is the creative centre of a writer’s life. To write well one has to read continuously. There are many opportunities for short spells of reading during the day, such as waiting at a bus-stop, while commuting, or between meetings. If you’re lucky you can avail of long spells of reading, that last several hours or an entire day.
  • Writing is best when intimate. Write what you know. The heart also knows things, as does the imagination.
  • There are 3 parts of a story: Narration, description and dialogue. 
  • Dialogues are the audio portions of any piece if writing. They define character. 
  • The key to good dialogue is honesty. 
  • Good stories are based on ‘what if’ situations. Don’t worry about the ending. The ending will show itself as you write. 
  • Description makes the reader a sensory participant in the story. Too little leaves the reader bewildered and near-sighted. Too much buries him or her in images and details. It’s important to know what can be left out and what can be described. Avoid over-description. It can be self-indulgent. 
  • Good description begins with clear seeing and ends with clear writing; the kind of writing that employs fresh images and simple vocabulary. 
  • Description begins in the writer’s imagination and ends in the reader’s. 
  • Opening the ‘mental eye’ when writing involves opening all the senses.
  • Avoid clichéd metaphors and similes such as: 
                He ran like a madman
                Pretty as a summer’s day
                A piece of cake
  • Never tell, always show when you can. You can show a lot about a character through dialogue, instead of telling. 
  • Your own thoughts and experiences can be used in your work. 
  • Avoid pronouns with unclear antecedents and adverbs. 
  • Unclear antecedent: 
               I never go to that shop because they have stale fruit.
               What does ‘they’ refer to? Both I and they are singular.
               Correct: I never go to that shop because it has stale fruit.
  • Is the story coherent? 
  • Delete stuff that goes in other directions. 
  • Pace is the speed at which the narrative unfolds. Each story should be allowed to unfold at its own pace. 
  • Second draft = First draft — 10% 

Armeen Kapadia
The author is co-founder and Director, Content Design at Steta

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Wabi-sabi and other matters

5/9/2013

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Every word tells a story. Words generally describe things, people, emotions, thoughts, color, size, smell, texture, and much more. For instance, one might say a tiny room, a small room, a big room, a massive room, a gigantic room, an immense room, and so on. Each of these brings to mind a room of a different size and shape. Millions of words exist for the same reason millions of colors exist; art imitates life.

Words and language reflect culture and identity. Have a look at this interesting list of words. These words, from various languages across the world, have no English equivalent. They tell us a short story about the country and people they come from. They give us food for thought. For example, consider age-otori (Japanese) means ‘to look worse after a haircut’. It’s quite fascinating that there is a word devoted to that phenomenon.

Backpfeifengesicht is German for ‘a face badly in need of a fist’. You’ve got to love such a frank-speaking people. Are you a person who feels some sgriob, before you take a sip of whisky? And while we all try to work with meraki, most of us lack nunchi. Like the Japanese, we Indians have plenty kyoikumamas (those mothers who relentlessly push their children towards academic achievement).

It’s wonderful to see words devoted to an exact moment or emotion that we all experience. Some are very practical, such as the Georgian zeg, which means ‘the day after tomorrow’. This phrase is a mouthful in English. 

We tend to think of time in limited ways. Consider pisan zapra – Malay for ‘the time needed to eat a banana’. Sensible sorts of folk must give value to food, for measuring time. Speaking of food, we all know that feeling when a meal is so delicious, that you just can’t stop eating it. The Georgians have a word for that too.

And how often have you forgotten someone's name when you're introducing them? It happens to the Scots all the time (and some of us as well), so they've got a word for it. The next time you're red-faced from tartleing, you can thank them.

We can go on and on about this list, but it’s more fun if you read it yourself. Let’s hope no one in Japan still does tsujigiri (test a new sword casually on a passerby). And before I go, on a more philosophical note, wabi-sabi is Japanese for ‘a way of living that emphasizes finding beauty in imperfection, and accepting the natural cycle of growth and decay’.

Thanks to Sambit Kumar Pradhan for sharing this interesting link

Armeen Kapadia
The author is co-founder and Director, Content Design at Steta

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    Authors

    Steta's founders, Urmilla Chandran and Armeen Kapadia author this blog. 

    We love letting our thoughts (crazy, stupid or smart) out for some fresh air.


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