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Steta Publishers was a writing and brand language consultancy that ran from 2012 to 2016. We are no longer available for projects. Our founders now work here and here. 

Why Read?

23/4/2013

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This title seems like a rhetorical question. Avid readers don't need convincing, and non-readers can't understand what the fuss is all about. Everyone knows the benefits of reading, and from childhood teachers and/or parents try to inculcate the habit of reading. 

Yet, reading is not so widespread in our culture as it ideally should be. Reading is a solitary activity. It needs to be inculcated and encouraged in the very young. Most people who didn't grow up with a habit of reading, don't read as adults. Reading books faces stiff competition from television, film, iPads and more. Besides the obvious reasons of increasing your knowledge, bettering your grammar and so on, there are other, subtler reasons that make reading a worthy pastime.

Reading lets you travel. Reading lets you wander and visit places you've never been, it puts you in another person's shoes and increases a feeling of empathy. This is especially true for reading fiction. 

Reading increases your concentration. Notice how your concentration and focus is much more scattered when you're online. There are more tabs, ads, links and distractions that keep your mind going everywhere else. Reading a book keeps you absorbed for far longer spells of time, without feeling that weariness which usually accompanies long hours spent on a computer.

Reading books increases your ability to follow longer stories, more complex plots, and more composite ideas. Reading is to the mind what exercise is to the body. Reading lets you develop an appreciation for more layered knowledge. 

Reading builds imagination. The building blocks of books are words, and these encourage your mind to create images of places, people, emotions and thoughts. If nothing else, this is by far the most valuable contribution reading has made to humans. 

Reading involves understanding of the metaphorical, the non-literal, and often, reading between the lines. In a sense, reading makes you more aware of subtle nuances. Every author writes in a different manner, with different sentence construction and voice. Besides the actual content of what you read, this adds new dimensions to your way of thinking. Reading also helps you become a better writer.

So, read a bit today. And not the newspaper :-)

Armeen Kapadia
The author is co-founder and Director, Content Design at Steta
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RIP Chinua Achebe

2/4/2013

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Picture
Image: achebebooks.com
Chinua Achebe passed away on March 21, 2013. One of the great literary figures of our time is lost to us, but fortunately, his books will always be there to remind us of him. 

I read 'Things Fall Apart' around two years back. The book was actually a gift, and what a gift it was, for otherwise, I may never have heard of him. His characters are strongly realistic. He is able to take the lives of his people, and tell moving stories with it. There is nothing ever pretentious or unbelievable in his books. Very recently I read 'Anthills of the Savannah'. This book is fantastic story, that traces the lives of three friends. It talks of the colonial mindset, and the hangover that exists in a country long after the colonial powers have left. It tells about the corruption and decadent government that makes a mockery of ruling a nation.

Indeed, the deep inner voice of these books (and possibly his other books), resonates with us Indians. The attitude of the colonial elite, those who look down on their own indigenous culture, the struggle of poverty-stricken masses, the educated intellectuals trying to find their own footing, and make sense in a land of lawlessness, it's these and many other things that remind us of our own situation. In his books you are taken right to the heart of Africa, through the eyes of an African, and that is an enriching and moving experience. Next time you're at a bookstore, do pick up Chinua Achebe; you won't be disappointed.

Armeen Kapadia
The author is co-founder and Director, Content Design at Steta
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    Authors

    Steta's founders, Urmilla Chandran and Armeen Kapadia author this blog. 

    We love letting our thoughts (crazy, stupid or smart) out for some fresh air.


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