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Steta Publishers was a writing and brand language consultancy that ran from 2012 to 2016. We are no longer available for projects. Our founders now work here and here. 

Reader's Digest: Reader's Delight

22/1/2013

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It's a small little book, with a glossy paperback cover. It's always been the same size and shape, and has stayed almost the same for decades. It doesn’t have super glitzy, over-photoshopped images, but it’s still remained one of the most popular magazines. It’s your friendly, neighbourhood Reader’s Digest.

The charm of the Reader’s Digest is that it is, well, very digestible. It gives you a healthy dose of both information and entertainment. The articles, pieces and stories are well written and easy to understand. In fact, if you pick up even a ten-year old issue, you can still sit down and enjoy it quite happily on a lazy afternoon. The best part of Reader’s Digest is that one minute you could be reading a serious article on how to unclog your heart’s arteries, and the next minute you could be cracking up reading Life’s Like That. These smaller, funnier sections provided terrific comic relief. The Reader’s Digest had something for everyone, stories, information, inspiration, current affairs, recipes, health, and living and just plain good ol’fashioned fun.  

I had read RD as a youngster, but a few months back I happened to chance upon one after more than twelve years. I instinctively hunted for the Life’s Like That and other joke sections, and was happy to find they were still alive and kicking, and hadn’t yet been buried under serious articles. Even the overall matter-of-fact, straightforward personality of the magazine is a welcome relief from other over-sensational media. It felt wonderful to pick up Reader’s Digest, it was like meeting an old, familiar friend.  

Armeen Kapadia
The author is co-founder and Director, Content Design at Steta
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    Authors

    Steta's founders, Urmilla Chandran and Armeen Kapadia author this blog. 

    We love letting our thoughts (crazy, stupid or smart) out for some fresh air.


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