- I want to build a website that is young, attractive, and happening. It should engage with the local people and build a sense of community, sort of create a buzz.
- I have to make this very important presentation. I need to convince the audience to give up their homes for 9 months so that I can redevelop their property. They are simply unwilling!
- We may be into mathematical modeling and algorithms, but we don’t want our website to appear complex. We want a right mix of professionalism and humor. It has to talk to young professionals and engage them in a dialog such that they try out our service.
- I want to make the walls of my pub interesting and funny. Sober and not-so-sober should be able to stare at the wall, (read), and giggle.
- My website should be simple, poetic, and engaging. I want my work to be available to everyone through my website. They should be able to see my work and buy it, if they want to.
- Our brand story should be warm, like freshly baked bread. It should tell the client that we are serious about our breads. You have 150 words.
As I said, I am in the business of solving problems. I solve problems with words. It is interesting to note that no matter who the client is, what their business is, who their audience is – as long as I understand their problem, I can provide a solution. A solution with writing, a solution with words.
It would seem to me that the same thought holds good for any kind of writing. Know what your business is, know whom you are writing for, and seek to address the problem at hand. With as few words as possible. Happy problem solving!
The author is co-founder and Director, Content Development at Steta