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Steta Publishers was a writing and brand language consultancy that ran from 2012 to 2016. We are no longer available for projects. Our founders now work here and here. 

Happy Birthday, Enid

11/8/2012

2 Comments

 
Enid Blyton with her daughters
Enid Blyton with her daughters, Gillian (left) and Imogen.
Through much of my schooling years, my favorite writer was Enid Blyton. Once a year, on my birthday, my mother would take me to Manney's Book Store, a 40-year old establishment in our town. I used to dash through the slightly foggy glass door, past rows of books piled high, down the passage, turn left at the cashier's desk, then turn right immediately again behind it. There, in that sacred little alcove were two beautiful bookshelves at right angles to each other. They were devoted solely to Enid Blyton. While my mother patiently browsed the cookery, philosophy, or yoga sections, I would remain immersed here. I would slowly pull out one book, look at the cover, read the back cover, dip inside, read a few random paragraphs, then put it back. Then pull out another. This ritual would go on for around half an hour. I was always torn between choosing the biggest and fattest one (as that implied more hours of reading), or choosing a more exciting but slimmer one. Even as I yanked book after book off the shelves, I would make mental notes for some, deciding that I would buy this one next year perhaps. Or I would start plotting about who would give me my next gift. If I got lucky in a few months I would get my granny down to this shop, and I would get another treasure.

It would be ages before I could decide which book I wanted for my birthday each year, for what a momentous decision it was! In earlier years, The Naughtiest Girl in School, the Adventurous Four, the Faraway Tree, and Six Cousins were among my hot favorites. Then there were the 'school' phases. Should I buy 'Twins at St Clares' or 'The Second Form at Malory Towers'? Of course there was always the lifelong ambition of owning the entire Famous Five series, and this threatened the purchase of any other of her titles. The truth is, I wanted most of the books on those shelves, even though I had a prodigious collection at home. Escaping into the Enid Blyton world was one of the best parts of childhood. With her high teas, perfect farms, butter-churning, boarding schools, dorms, midnight feasts, smugglers, kidnappers, helpful dogs, pranks, secret islands, hidden castles, magical forests, golliwogs, ginger beer, scones, and ham sandwiches, Enid made a perfect world for us to inhabit. It was sheer joy to dive into those pages. She covered every emotion of childhood. The fun of picnics, the joy of playing with friends, the jealousy towards someone who has more or does more, the girl who so wants to be a boy, the unquenchable desire to have a dog, that terrible apprehension on the first day of school, the thrill of sneaking around at night, the fear of unknown places, and the knowledge that there is always a warm secure home to return to. These are emotions only children can feel, and somehow she was able to make millions of children re-live them with absolute authenticity. 

In recent years Enid Blyton has had several criticisms hurled at her, including being racist (golliwogs must account for that), sexist, and colonial. Some people believe it is wrong to stuff the heads of Indian children with things they can't have, and a life that is far removed from their reality. But the fact is, I never expected my life to turn into an Enid Blyton book. We never asked for ginger beer, or expected to discover a secret passage below our house (though we did beg for a dog). The essence of fiction is to let you travel and live in a different time and space, and this she accomplished with ease. Dive into one of her books, and a whole afternoon could pass in blissful absorption. Is it wrong to keep a child gleefully reading for days, even years on end? Her books, often simply yet beautifully illustrated, have led generations of children well into adulthood. In some cases, her books are the reason children remain avid readers well beyond childhood. She made the habit of reading so addictive and enjoyable, one could never dream of not reading.

Today is Enid Blyton's birthday. She was born in 1897, and has been enriching childhood since she started writing. Incidentally, just yesterday I was at Crossword, a popular bookstore. While my better half was poking around in the fiction section, I found myself wandering into the children's section - it's often quite entertaining there. I came upon a high pile of Enid Blyton books, hard bound, with her name written on the top in it's signature style. Even twenty years later, it was a moment of pure joy to open these titles, see the large serif type, and, for a glorious ten minutes, read about toys having a problem in the nursery.

Armeen Kapadia
The author is co-founder and Director, Content Design at Steta
2 Comments
Sambit Kumar Pradhan link
14/8/2012 05:23:46 am

My first Enid Blyton was "Holiday Hour", lent by the next door aunt who along with my father had a big contribution in developing and later encouraging my reading habit. And ever since I've been hooked. I used to raid her 'library', as I called her book shelf, and devour every Enid Blyton edition be it the Famous Fives or Secret Sevens or Enchanted Castles or Tricky the Goblins, or Ten Minute Tales and so on and so forth. This adventure, romance and thrill of childhood, through the teens has very much continued into adulthood. Last year I bought all the eight books in her Adventure Series. One of friends gave me a weird look when I told him that I bought them for myself; but I do not care about looks. I was exhilarated to share Philip's, Diana's, Lucy Ann's, Jack's as wells as Kiki the parrot's adventures whenever life got a bit dull. My Blytons, without doubt, are my 're-chargers'!

Reply
Armeen
15/8/2012 12:27:05 am

It's great that you still buy and read Enid Blyton books! 'Devour' is the perfect word to use in this context. So many of us have happy memories thanks to her. Long live Enid!

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    Steta's founders, Urmilla Chandran and Armeen Kapadia author this blog. 

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